Xevo partner Dine Brands Global’s Applebee’s and IHOP among the technologically-progressive restaurant brands already deployed in millions of vehicles
BELLEVUE, Wash., April 9, 2018 /PRNewswire/ — Xevo, the global leader in data-driven user experiences for the automotive industry, today announced that they will be speaking at the Restaurant Leadership Conference in Phoenix, Arizona, April 15-18. Attendees will also have the opportunity to see the groundbreaking in-vehicle merchant-to-driver commerce platform live in a 2018 Chevrolet Camaro at the show. Xevo partnered with General Motors to deliver a powerful new channel in mobile commerce, making it possible for restaurant companies to engage their customers in automotive environments. Several Xevo restaurant partners are already deployed on the platform, including Applebee’s and IHOP from Dine Brands Global, one of the largest full-service dining companies in the world and a true innovator in omni-channel mobile ordering.
Xevo Market launched at the end of 2017 as a part of Marketplace from GM and is already live in millions of Chevrolet, Buick, GMC, and Cadillac vehicles. Seamless in-car connectivity allows restaurant partners to extend their customer relationships into millions of vehicles, drive adoption of loyalty programs, and leverage real-time automotive data systems to deliver timely services. With in-vehicle payment, customers are able to order their favorite food and drinks from the car and have it waiting for them when they arrive, and even make a dinner reservation from the comfort of their vehicle. With Xevo Market, new services and features can be added via over-the-air (OTA) updates, so restaurant partners can be operational and available in-vehicle to consumers very quickly. The industry-leading commerce platform transforms and streamlines omni-channel mobile food ordering and pick-up, delivering a consumer experience that is efficient, convenient, and delicious.
“The Xevo Market platform creates an opportunity for restaurant brands to reach customers directly in their cars with convenient, highly contextual services. Market’s innovative technology enables smarter, safer, more productive journeys, and makes it possible for our restaurant partners to give consumers the conveniences they want and need in their busy lives,” said Dan Gittleman, CEO, Xevo. “We are pleased to work with our partners at Applebee’s and IHOP to take mobile order-ahead and curbside pick-up capabilities to the next level with this truly mobile connected-car platform.”
“At Dine Brands, we believe that technology is at its best when it facilitates the needs of our guests, whenever and wherever they choose to dine with us. Our mobile merchant partnership with Xevo and General Motors’ connected automobile capability is an example of our commitment to deliver seamless, integrated technology to support our guests’ ability to access our delicious IHOP and Applebee’s food and provide exceptional dining experiences,” said Adrian Butler, Senior Vice President and Chief Information Officer, Dine Brands Global.
Xevo will be showcasing Xevo Market in-vehicle merchant-to-driver platform during the global Restaurant Leadership Conference 2018, April 15-18 in Phoenix, Arizona, and discussing Market during a Q&A with Xevo’s EVP of Strategic Partnerships, Timo Bauer, on Wednesday, April 18th at 10am.
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