Nov 02, 2018
Reserve a Table On-The-Go: Yelp Reservations Launches in Buick Marketplace
Today Buick announced the addition of Yelp Reservations to Buick Marketplace, marking an exciting expansion of services available through the industry’s first in-vehicle commerce platform. The Yelp Reservations app will also be available in the GM Marketplace, powered by Xevo, providing reservation capabilities for more than 3 million Chevrolet, Buick, GMC and Cadillac owners.
Buick announced the exciting news in a press release, and Yelp shared the news to their readers in a blog post. Read excerpts from these publications below to learn more about this exciting new feature. Xevo is proud to power GM Marketplace and to work with Yelp to bring the convenience of on-the-go reservations to millions of drivers.
Press Release: Buick Adds Yelp for On-the-Go Reservations
First dedicated Yelp Reservations experience joins the industry’s first in-vehicle commerce platform
DETROIT — Drivers of properly equipped Buick vehicles can now make on-the-go reservations at a variety of restaurants with just a few taps on their infotainment touchscreen. Part of a recent update to Buick Marketplace, Yelp Reservations gives drivers access to thousands of restaurants nationwide. Marketplace, the industry’s first in-vehicle commerce platform, is one more way Buick is using connectivity to enhance vehicles and create new and convenient customer experiences.
Within the Marketplace app, Yelp Reservations allows customers to search for restaurants in a 25-mile radius of their vehicle’s location and reserve a table for up to 10 people. This is the first time Yelp Reservations has been embedded in vehicles.
“Whether drivers want to make a dinner reservation on the go, or get recommendations for restaurants in a new city, the newly added Yelp Reservations brings simple convenience to the car,” said Sam Russell, director of Buick Marketing. “Making new features like this available for vehicles already on the road enhances our vehicles with unexpected new benefits for our customers.”
“Getting a table at an amazing restaurant should be easy, and we’re excited to be making that possible by bringing Yelp Reservations directly into vehicles across the country,” said Natarajan Subbiah, vice president of Products, Marketplaces at Yelp.
Blog: It’s Now Easier Than Ever to Reserve a Table On-The-Go: Yelp Reservations Launches in Buick Marketplace
Not unlike eating three meals a day, driving is a part of most of our daily routines. With the rate of car ownership rebounding in recent years and commute times in major U.S. metro areas increasing, studies suggest that Americans spent 70 billion hours driving in 2016.
To make those hours a little more productive, we’re excited to be working with automakers across the country to bring Yelp directly into your vehicle. Today, we’re introducing Yelp Reservations to the Buick Marketplace, helping drivers make reservations on-the-go, directly from their vehicle’s dash.
Yelp Reservations will also be available in the GM Marketplace, powered by Xevo, the leader in connected car software, providing reservation capabilities for more than 3 million Chevrolet, Buick, GMC and Cadillac.
According to a recent Xevo survey of drivers in the U.S. who frequently use apps on their smartphones, 58% said that at least once per week, they decide where to eat after getting into their vehicle. 68% of those surveyed said they would find it helpful to have the option of making a restaurant reservation directly from their in-vehicle touch screen while on their way to dinner.
As demand for new lifestyle experiences meets the availability of smarter and increasingly connected cars, Yelp and GM are pushing the envelope of what’s possible and introducing even more convenient ways to dine out.