We are excited to share that Xevo has been selected as a finalist for the 2019 Digiday Technology Awards in the “Best Location-Based Platform” category for our Xevo Market platform. The finalists were announced on August 20, 2019, and the winners will be revealed at Digiday’s Fall Awards Gala in November.
The Digiday Technology Awards recognize technological innovations that are modernizing media and marketing. Over the years, Digiday has honored industry-leading work by companies like Adobe, Chartbeat, and Piano. The “Best Location-Based Platform” category focuses on the top location-based services technology platform for consumer marketing, for which Xevo Market is a great fit.
Our groundbreaking Xevo Market automotive commerce and services platform allows both automakers and merchant brands to engage with their customers directly through the touchscreens in their vehicles, and through automakers’ branded smartphone companion apps. Xevo Market makes it possible for consumers to order and pay, make reservations, and find locations while on the go, all from their in-vehicle touchscreens.
Xevo Market not only brings commerce and services capabilities to in-vehicle systems, but also offers an innovative new landscape for marketing and advertising. The platform can deliver offers based on vehicle location data, time of day, and a person’s habits and behaviors. For example, the system can display a discount offer for a morning coffee at a merchant brand partner location along a driver’s route. Xevo Market’s innovative technology is continuously leveraging vehicle usage and location data to deliver relevant, contextual offers that consumers will find useful.
We are proud that Xevo Market has been selected as a finalist for the Digiday Technology Awards, and are honored to have been chosen from among some of the industry’s most innovative companies. Xevo Market’s first-of-its-kind capabilities are changing the landscape of digital commerce and marketing by generating new opportunities for brands and marketers around the world. We look forward to recognizing fellow marketing technology innovators and celebrating the winners at the awards gala!